The technology adoption on the information highway is supersonic. Digital is perhaps at the crux of this metamorphosis as Digital Transformative best practices hold the centre stage in this decade. Understanding the Digital best practices and strategies would not only open the doors to a number of opportunities but also help understand as to how do we integrate, synergise, blend all the mixes in this concoction in the right proportion along with other factors in order to achieve the best deliverables. This book not only talks of Digital marketing but many of its advanced versions and combinations, that we see soon in the impending decade albeit in different versions. Think about the marketers perspective and think about the target audience; the bridge between them . The permutation and combination and the matching and mixing of the relevant mediums to arrive at a suitable strategy answers our question.So lets do this journey together and see where does all this head to ?There are plenty of examples that I have cited to understand and comprehend the Digital Transformative practices better.Imagine how the world looks like ten years down the line ?What calls for a great Digital Marketing strategy ?The Role of Data and how it is going to evolve ? Would artificial Intelligence change the digital dynamics ? Would it eliminate jobs ?Whats the secret and underlying principle to building a great digital business ?How deep seated is Virtual Reality going to become ?The role of chatbots in the times to come ?Whether you are an Individual, entrepreneur, media marketer, brand marketer or a student, this book will help you build your brand .You could Scale your business regionally, nationally and globally. What's even interesting is that you choose your audience, you choose the genre and You could also generate volumes of customers, converse with them, educate them about your product and engage them like never before.
