An Introductory Guide to Business discusses the issues essential to consider when setting up and running a successful business. Beginning with an appraisal of the business idea and market analysis, and explaining the basics of finance, employing people, marketing, sales and customer service, and business support services, An Introductory Guide to Business equips the learner with the foundations on which to build a coherent Business Plan. An ideal reference for those studying business modules as part of a vocational training program, and for qualified professionals preparing to start out on their own, the books simple delivery of key concepts and principles clarifies a potentially daunting subject.
