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E-commerce Get it Right! : Essential Step-by-step Guide for Selling & Marketing Products Online. Insider Secrets, Key Strategies & Practical Tips - Simplified for Start-ups & Small Businesses

E-commerce Get it Right! : Essential Step-by-step Guide for Selling & Marketing Products Online. Insider Secrets, Key Strategies & Practical Tips - Simplified for Start-ups & Small Businesses

Author: Ian Daniel
Publisher: NeuroDigital
Publication Date: 06 Jul 2012
ISBN-13: 9780956526205
Bookstore 1






Description


E-commerce Get It Right!
Written in a no holds barred style... This new, exclusive and timeless Step-by-Step E-commerce Guide, will show you everything you need to know about achieving success with your own e-commerce business and website. Whether you're an e-commerce startup, or already have an existing e-commerce business or website that is struggling to make a profit, this book is literally packed full of the latest tried, tested and trusted insider secrets, key strategies and practical tips - proven over a 14-year period to generate sales and profits at explosive levels.
Did you know...
The majority of e-commerce websites (shopping websites) and e-commerce businesses make $0 profits in their first 3 years online. Such is the steep learning curve and experience required to build an e-commerce website and business, that will dominate your product category, market or niche. Be Part of Elite 3% with E-commerce Get It Right!
Inside You'll Learn...
How to Build & Launch a Super-Charged E-commerce Website & Business - Fast!How to Generate High Quality, Ready-To-Buy Visitors!How to Convert More of These Visitors Into Paying Customers!How to Transform a Struggling E-commerce Website and Business!How to Fast Track Your Learning & Avoid the Pitfalls!
...and Everything Else In Between for E-commerce Success!
E-commerce is a booming industry which is growing at a rapid rate and many e-commerce businesses are taking market share from traditional offline retail businesses. Now is the time to take this opportunity of an accelerated startup regardless of the economy, your background, age or experience. You'll see how to quickly get accomplished in owning and running your own e-commerce website and e-commerce business with E-commerce Get It Right!
Why E-commerce Get It Right!?
You'll get a simple blueprint to owning and running your own e-commerce business and website. Within this book, we are going to break down and analyze the four critical steps required to get explosive E-commerce Sales & Profits - within 30 Days of launch and beyond.
Step 1 - Get Started: Setting Up Your E-commerce Success Formula!Step 2 - Get Sales: Build & Launch Your E-commerce Website - Fast!Step 3 - Get Hiring: How To Find A Kick Ass-Web Designer!Step 4 - Get More Sales: Marketing to Hordes of Hungry, Ready-to-Buy E-commerce Customers!
We'll also cover building your e-commerce business success foundation, hiring a kick-ass web designer, how to drive masses of traffic to your website, how to lower bounce and cart abandonment, and how to increase conversion rates (sales), all using simple and common sense yet powerful e-commerce strategies!
Perfect for Your E-commerce Startup!
US exports alone are expected to top $50 billion by 2020. E-commerce continues to grow on a global as more of the world's population start to buy online. E-commerce Get It Right! follows a simple and structured plan and shows you how to grow a new or existing e-commerce business, so you not only will you compete with your competition, but completely outshine them to dominate your marketplace.
E-commerce Get It Right! Amazon Customer Comments
"The best book you will find!"
"Wish I'd had this book when I started"
"E-commerce Simplified... At Last!"
Start Up Accelerated With E-commerce Get It Right! Available In Paperback, eBook & Kindle.


Table of Contents


About This Book; How to Use This Book; About Ian Daniel; Introduction to E-commerce Business; What Is E-commerce?; Online E-commerce Business vs. Offline Business; A Sad Statistic; E-commerce Success Story; Thirteen Common E-commerce Mistakes; E-commerce Foundation: 4 Key Principles for E-commerce Success! E-commerce Foundation Principles; Principle #1) Traffic > Conversion > Relationships; Principle #2) 3 F Strategy; Principle #3) Positioning; Principle #4) Problem Solution Model; Step 1 - Get Started: Setting Up Your E-commerce Success Formula!; Ten E-commerce Project Preparation Essentials; 1) Plan for Profit; 2) Your Goal & Exit Strategy; 3) Do the Research; 4) Where Will You Provide Value?; 5) Who is Doing What in the Business?; 6) Sales & Customer Support; 7) Product Buying & Management; 8) Drop Ship, Hold Stock or Fulfillment; 9) Shipping & Logistics; 10) Returns; Legal Considerations for Selling Online; Multi-Channel Considerations; Planning Your Website Development; Web Design & Development: In-House, Outsource or DIY?; Four E-commerce Software Solution Options; Software Recommendation; Flexible Branded E-commerce Software; Resources Required; Step 2 - Get Sales: Build & Launch Your E-commerce Website - Fast!; Key Elements of an E-commerce Website; 1) Domain and Hosting; 2) Design; 3) Usability; 4) Conversion; 5) Checkout; 6) Taking Payments; 7) Product Pages; 8) On-Site (On-Page) SEO (Search Engine Optimization); 9) Content Management System & Automation; 10) Key E-commerce Features; 11) Operations & Order Management; 12) Information Pages; 13) Security, Trust & Testimonials; 14) Marketing Elements; 15) Analytics, Reports & Measuring; Website Launch Essentials; Five Pre-Launch Testing Requisites; Step 3 - Get Hiring: How To Find a Kick-Ass Web Designer!; Why Most Website Owners Get Disillusioned... And Their Websites Eventually Fail; Web Agency Warning; Effectively Communicating Your Website Brief to a Web Designer; Getting a Quotation; Let Your Designer's Creativity Flow; How to Hire a High Quality Web Designer; Ten Tips for Finding and Interviewing a Kick-Ass Web Designer; Ten Things Your Web Designer May Not Want You to Know!; My Story: Hiring Inept Web Designers & Crooks; Step 4 - Get More Sales: Marketing to Hordes of Hungry, Ready-to-Buy E-commerce Customers!; Marketing Plan; Front-End (Acquisition) Marketing; Google Product Search; The Power of SEO (Search Engine Optimization)!; On-Site (On-Page) SEO Basics; Off-Site (Off-Page) SEO Basics; Google Places; Article Marketing; Pay Per Click (PPC); Landing Pages; Split Testing and Multivariate Testing; Newsletters; Blog Marketing; On-Site Articles; Video Marketing; Social Media Marketing; E-commerce Shopping Directories; Affiliate Marketing; Back-End Marketing; Email Newsletter; RSS; Personalization; Social Media; Existing Customer Loyalty Discount Code; Congratulations - This is the End of E-commerce Get It Right!; Thanks for the Site References; Further Reading; Tools & Resources; Glossary.


Author Description


About Ian Daniel
Thanks for your interest in the book! The contents, insights and practical tips inside come from over 14 years online e-commerce experience. I've built up, done business in and subsequently sold 5 e-commerce and information site business networks (total 50 plus websites) all trading profitably. In addition I've built, managed, consulted on and SEO engineered as many websites for happy clients. This is my guarantee to you that my blueprint can help you and your ecommerce business. Who can best guide you and provide the most effective real life and cutting-edge information for your e-commerce business growth and results? 1) A web agency who builds websites but has never actually sold a product from an e-commerce website to date? 2) A writer or blogger who writes for a living? 3) Or someone who has built e-commerce websites from the ground up, search engine optimized them to reach top spots in Google, refined them to convert 1 in 33 visitors to a sale (the average is only 0.7 in every 100), sold e-commerce websites for big profit and ultimately lived the e-commerce lifestyle 7 days a week for 14 years now? This book simplifies and demystifies my best ideas, insights and ecommerce strategies. It also details the mistakes I made so that you can avoid them and get it right from the start. I'm not a professional writer. I've written the book from cover to cover and published the book myself. Refusing to use a fancy-pants writer meant that the book has kept its raw edge - it's important that you feel my enthusiasm. The content is GOLD!






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