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Ogilvy on Advertising

Ogilvy on Advertising

Author: David Ogilvy
Publisher: Welbeck Publishing Group
Publication Date: 01 Mar 2007
ISBN-13: 9781853756153
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Description


David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.


Table of Contents


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Author Description


In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote the bestselling book Ogilvy on Advertising. Sadly, he died in 1999.






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