This book is a necessary read for everyone who is interested in increasing the economic fortunes of his nuclear family and society in general. It provides a platform to understand every facet of business enterprise in terms of her background, growth and development. The changing economic environment within the global context is brought to the doorstep of all so as not to be left behind. Indeed, there is no doubt that commerce is a dynamic and living subject and must be adjusted at all times to the vagaries of new developments as they unfold. The book is therefore a compelling read to all.
