The Trend Forecaster's Handbook is a sharp, in-depth and highly visual textbook and teaching aid forstudents and academics keen to know more about the world of trends, trend forecasting, and consumer-insight techniques.This "how to" book provides design students with skills to understand and track trends and use them to inform their research, design, and product development. With quotes, interviews, and case studies of key players.
The Trend Forecaster's Handbook
Description
Author Description
Martin Raymond, co-founder of The Future Laboratory, a consumer-insight, trend-forecasting, and brand-strategy agency whose clients include American Express, Louis Vuitton, Laurent-Perrier, Absolut, BMW, Lamborghini, and Conde Nast. He is a regular media commentator on trends and business."