Get the inside story of Boost Juice, a global phenomenon, and discover 30 strategies for business success from its founder, Janine Allis. Share in Janine's colourful stories as a serious business woman on Shark Tank, a mud-covered competitor on Australian Survivor, author, podcast host and ambassador for Australia for UNHCR Leading Women Fund.
Establishing a new brand and creating a unique retail concept is never easy. So what happened when a mother of four put her all into doing just that? The Accidental Entrepreneur shares the inside story of Boost Juice, which exploded as a brand and became a global phenomenon. Learn how Australian adventurer Janine Allis transformed her healthy living idea into a beloved brand, and discover why she decided to do retail differently, providing an enjoyable customer experience based on a "love life" philosophy.
By offering delicious, healthy and fun options, Janine's juice and smoothie business grew rapidly into an award-winning enterprise. She then took on more exciting challenges - as a judge on Shark Tank, a competitor on Australian Survivor and now as an ambassador for Australia for UNHCR Leading Women Fund.
Discover Janine's 30 secret strategies for business success
Share in her colourful anecdotes and life experiences
Gain business, leadership, and management insights
Go behind the scenes for her roles on Shark Tank and Survivor
Anyone pursuing success can learn from Janine's ability to offer popular products with staying power and fans of Boost Juice, Shark Tank or Survivor will enjoy a behind the scenes look at these famous global franchises. Uncover the secrets of an Australian business owner who took a healthy living brand straight to the top!
The Accidental Entrepreneur 3e
Description
Table of Contents
Acknowledgements vii
Introduction ix
Part I: The surprise entrepreneur 1
1. The scenic route to Boost 3
2. Natural born winners 21
3. The winning formula 27
Part II: Getting your systems in place for world domination 35
4. Growing like a weed 37
5. Structure for growth 55
6. Scaling up for the win 79
7. Leaping into new markets 99
Part III: Surviving Survivor r and beyond 109
8. Why on Earth would I do Survivor? r 111
9. Survivor continues 131
Part IV: Lessons learned with blood, sweat and tears. Literally. 157
10. What I wish I had known before I started years ago! 159
11. The power of team 181
12. Show me the money! 193
13. The giant leap 209
Index 223
Author Description
Janine Allis is an adventurer at heart, travelling the world as a young Aussie backpacker in the 80s, working from a camp counselor in San Francisco to a Stewardess of David Bowie's yacht. In 1999 during a trip to the US, Janine witnessed the juice and smoothie category growing steadily
.After extensive research, she began to develop a business concept that was different to anything else in the world. Her vision was to "do retailing differently", delivering a unique customer experience based on the "love life" philosophy. In 2000, Boost was born.
Janine has been presented numerous retail, franchise and business awards including just to name a few, Telstra Business Women of the Year, Amex Retailer of the year, Awarded Exporter of the year and this year BRW named her one of fifteen people that changed the way Australia does business in the last 35 years.