Soft skills are the skills that enable you to fit in at a workplace. They relate to your personality, attitude, flexibility, motivation, and social and emotional intelligence. Soft skills are often underestimated, yet they can be the key difference to you becoming truly effective and seen as a valued member of the team or company.
In this practical and savvy guide, Dan White describes the soft skills that anyone in today's world of work needs to learn, absorb and demonstrate if they are to progress in their work and career. Uniquely illustrated and presented, the author explains each soft skill clearly, why it is relevant and important, and how to apply that skill to your working life. In short, the book provides the missing link to ensuring your job and career is successful and fulfilling.
The Soft Skills Book : The key difference to becoming highly effective and valued
Description
Author Description
Dan White is a business innovator. His ideas about the science of marketing, and the art of succeeding within business, have influenced generations of young professionals.
In his early career, Dan learnt how to build client relationships and successful teams. He went on the become Chief Marketing Officer for the well-known marketing research company Millward Brown, where for over 20 years he has been responsible for product development, marketing and internal communications across Europe, Middle East and Africa. Dan then turned his attention to capability development as Head of Expertise for Kantar's insights division in the UK. In this role, he created a blueprint for professional development, identifying what someone within a professional service company needs to learn in order to succeed and the best way for them to gain the necessary skills and knowledge over the course of their career.
This insight has been distilled into the ideas and unique visualizations presented in The Soft Skills Book.