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No B.S. Business Success for the New Economy

No B.S. Business Success for the New Economy

Author: Dan Kennedy
Publisher: Entrepreneur Press
Publication Date: 21 Jan 2010
ISBN-13: 9781599183619
Bookstore 1






Description


New Realities, New Opportunities!
There's no denying it: the old economy is shattered, and GONE FOREVER. It's never coming back as it was, and in its place a generally tougher, more demanding marketplace is emerging. Consumers have the power, ordinary products and services aren't tolerated, money is spent with caution, sellers are scrutinized, and business success is earned not given. This is not the economy that you once knew. This is The New Economy. And, who better than "Millionaire Maker" Dan Kennedy to show you how to succeed in it?
Kennedy covers:
The Key Decision required for success by The New Economy What Commonly-Held Belief About Business YOU MUST REJECTHow to avoid the destruction of and profit from the "No Boundaries" New EconomyThe #1 Demand of New Economy Customers: how to adapt, to profit from itThe Power of PRACTICAL Creativity: How to build a better business by borrowing the best pieces 'n parts of others'Four Power-Positioning Strategies for extreme marketplace advantageStrategies for profitable Networking, Strategic Alliances and Joint Ventures (the New Capital of The New Economy) Six Mandatory Entrepreneurial Competencies for The New EconomySix Paths to IMMEDIATE Sales & Marketing BreakthroughsFour Myths about Selling that sabotage entrepreneursHow successful entrepreneur overcome isolation and loneliness, create productive associationTHE Worst Number in Business-and how to protect yourself from itFive Keys To MCF: Multiplied Cash FlowWarning: How Your Own Employees Secretly Sabotage Your MarketingThree Strategies for Building Your Own "Ultimate Promotional Platform" What The New Economy Punishes most viciously and rewards most generously
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Author Description


McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide






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