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Non-Designer's Presentation Book, The : Principles for effective presentation design

Non-Designer's Presentation Book, The : Principles for effective presentation design

Author: Robin Williams
Publisher: Pearson Education (US)
Publication Date: 24 Aug 2017
ISBN-13: 9780134685892
Bookstore 1






Description


These days, practically anyone may need to stand before an audience and deliver a great presentation. You're not a professional designer, but you want your slides to look great, persuade your audience, and help you achieve your goals. Do what more than a million people have already done: get start-to-finish help from Robin Williams, the beloved, best-selling "non-designer's designer" who’s taught an entire generation the basics of design and typography.
 
In The Non-Designer's Presentation Book, Second Edition, Williams introduces four fundamental, easy-to-use principles for designing great presentation visuals, and four more principles specific to crystal-clear communication with slides. Whether you work with a Mac or PC, PowerPoint, Keynote, or some other tool, Robin guide you -- in her signature, light-hearted style -- through the entire process of creating an inspiring, visually powerful presentation that works. She’ll show you:

Exactly what makes a good presentation -- or a bad one
How to plan, organize, and outline your presentation more effectively
Four principles of designing effective presentations
Four principles for designing beautiful slides that communicate clearly
An exhaustive list of timeless presentation rules...that you should totally ignore!
This Second Edition has been expanded and updated with new examples reflecting modern design, plus new quizzes and projects to give you even more hands-on practice. It’s all you need to succeed -- even if you’ve never designed or delivered a presentation before!


Table of Contents


1: Where to Begin?   

What’s a presentation?
Does it need to be digital?
Yes, it needs to be digital
Which slide size to use?
Both presenting and posting?
Where is your audience?
What’s a bad presentation?
What’s a good presentation?
Software options
Boundaries can be great
Templates and assets
Share your slides
 

2: Get yourself Organized     

Plan, organize, outline, write
Now that you’re organized
Four principles of presentation design (overview)
 

3: Clarity         

Edit the text!
Spread out the text!
How many slides in a presentation?
Sometimes you need lots on one slide
 

4: Relevance  

Get rid of superfluous stuff
Backgrounds
Don’t use dorky clip art
Use relevant photos
 

5: Animation  

Animation creates a focus
Concerns about animation
 

6: Plot 

Make a beginning
Tell us where you’re going
Text vs. images
Find the humans in the story
Tell relevant stories
Vary the pace
Make an end
And leave time for questions
Four principles of design (overview)
 

7: Contrast     

Contrast with typeface
Contrast with color
Contrast provides substance
Contrast can help organize
Contrast demands attention
 

8: Repetition  

Repeat to create a consistent look
Repeat a style
Repeat the image, but differently
Unity with variety
Design the repetitive elements
Repetition doesn’t mean sameness
 

9: Alignment  

Alignment cleans up individual slides
Alignment cleans up your deck
Alignment unifies your deck
Alignment makes you look smarter
Alignment is a great organizer
Alignment will need adjusting
Intentionally break the alignment!
 

10: Proximity  

Create relationships
White space is okay
But avoid trapped white space
Proximity cleans and organizes
Proximity is a starting point
 

11: Handouts  

Why include handouts
 

12: Learn your Software        

Turn off “Autofit” or “Shrink text to fit”
Set the vertical alignment to the top
Adjust the space between lines
Adjust the space between paragraphs
Crop or mask an image
Don’t squish the images
 

13: Ignore these Rules           

Never read a slide aloud
Never use serif typefaces
Never use animation
Never use more than one background
Never make a slide without an image on it
Never use more than five bullet points per slide
Never use more than two or three words per bullet point
Never use PowerPoint
Never turn the lights off. Never turn the lights on
Never provide handouts before your talk
Never use pie charts
Never use Arial or Helvetica
 

14: Listen to your Eyes           

Quiz: Listen to your eyes
Checklist for content
Checklist for slides
Put it all together
 
15: Resources


Author Description


Robin Williams is the author of dozens of best-selling and award-winning books, including The Non-Designer’s Design Book, The Little Mac Book, and so many more. Through her writing, teaching, and workshops, Robin has educated and influenced an entire generation of computer users in the areas of design, typography, desktop publishing, the Mac, and the web.






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