This book offers a new way to define, formulate and implement a sustainable, powerful, authentic, consistent, and memorable personal brand identity. ""Authentic Personal Branding"" entails a systematic and integrated journey towards self-awareness, joy, happiness, and marketing success, which is based on several new models, guidelines and tools that have been proven in practice. A way of life in conformity with this system results in flow; which is a journey into the inner self, where your genius, values, hopes, dreams and aspirations lie quietly waiting to be discovered. Taking the journey as an individual allows you to view your life objectively and authentically and provides a road-map of your genius, dreams and aspirations translated into manageable and measurable milestones and improvement actions.
Authentic Personal Branding : A New Blueprint for Building and Aligning a Powerful Leadership Brand
Description
Table of Contents
Foreword, Marshall Goldsmith. Preface. Author's Profile. Introduction.; PA R T 1: AUTHENTIC PERSONAL BRANDING. An Authentic Personal Branding Model. Define and Formulate Your Personal Ambition. Define and Formulate Your Personal Brand. Formulate Your Personal Balanced Scorecard. Implement and Cultivate Your Personal Ambition, Personal Brand, and Personal Balanced Scorecard. Aligning Your Personal Ambition and Personal Brand with Your Behavior and Actions: Alignment with Yourself.; PA R T 2: AUTHENTIC COMPANY BRANDING. An Authentic Company Branding Model. Define and Formulate the Company Ambition. Define and Formulate the Company Brand. Formulate the Company Balanced Scorecard. Implement and Cultivate Your Company Ambition, Company Brand, and Company Balanced Scorecard. Aligning Personal Ambition and Personal Brand with Company Ambition and Company Brand: Alignment with Your Company. Epilogue. Afterword, Dave Ulrich.; Appendecies:; A Personal Ambition, Personal Brand, and Personal Balanced Scorecard Forms.; B Authentic Personal Brand Coaching Framework and the Certified Personal Brand Coach (CPBC) Certification Program.; C Personal BrandSoft. References and Recommended Reading. Index.