As infants age, they develop a preference for black, white and eventually red colour schemes. Exposure to such patterns is an important part of early infant brain growth and encourages cognitive development. Likewise, rhyme and repetitive sounds are felt to stimulate the speech and language areas in a child's developing brain. Perry at a Parrot Party combines these starkly contrasting black and white patterns and a repetitive, rhyming story to stimulate the growing brains of infants and young children. This works to improve concentration and enhance cognitive development, supporting your baby's learning and encouraging focus from day one, all the while engaging your baby in a fun and enjoyable way.