Trade Fair Annual 2020/21 : The Standard Reference Work in the Trade Fair Design World

Until spring 2020 the trade fair sector was still boasting: "You can't
e-mail a handshake!" Then Covid-19 came along and everything was turned
upside down: exhibitions were postponed, cancelled or relocated into
digital space. It also brought forth new concepts with which we had not
reckoned a couple of years ago: virtual twins, AR or VR walk-through
stands, online exhibitions with new meeting formats, or quite different
ideas that are currently turning the sector upside down, providing new
impetuses and making the trade fair a place as we have never known it
before. The new trade fair yearbook presents not only the most exciting
exhibition settings of the previous year but also entices us into
virtual space.