Dame Mary Quant is a fashion icon. The first focused study of her career, this book shows how she revolutionized fashion, harnessing youth, streetstyle and mass production to create a new look for everyone. It surveys the development of her business in the context of British, European and American fashion in the post-war period, and explores how her innovative marketing created a powerful global brand. Featuring new photography of Quant garments, alongside previously unpublished fashion photographs and designs, this book is a dynamic and authoritative account of the designer and her legacy.
Mary Quant
Description
Table of Contents
Introduction: Making Fashion History
Part One
Before Bazaar 1919-1955
Part Two
Boutique to Wholesale 1955-1962
Modelling Quant, Stephanie Wood
Photographic Interpretations, Susanna Brown
Part Three
Into the Big Time 1963-1964
Doing Business in Transatlantic Fashion: The Experience of Mary Quant, Regina Lee Blaszczyk
Part Four
The Shock of the Knee 1965-1967
Quant and Cosmetics, Beatrice Behlen
Quant and Advertising: Collett Dickenson Pearce, Janine Sykes
Part Five
Liberated Fashion 1968-1975
Selling the Total Look: Quant and Interiors, Johanna Agerman Ross
Part Six
Lifestyle Brand 1975-2000
Conclusion: Fashion for Everyone
Appendix: Mary Quant Labels, Elisabeth Murray
Author Description
Jenny Lister is Curator of Fashion at the V&A.
Suzy Menkes is a British journalist and fashion critic, formerly fashion editor of the International Herald Tribune (now known as the New York Times), she is currently Editor, Vogue International, for 25 worldwide editions of Vogue online.